Today New Balance officially revealed the new 2017/18 Liverpool FC away kit. The shirt has been launched as part of the ‘Pure Liverpool FC’ campaign for the 2017/18 season tying into the Club’s 125th anniversary celebrations.
Continuing the theme of celebrating iconic periods and kits from Liverpool FC’s 125 year history, this year’s away kit takes inspiration from Liverpool’s founding jersey worn in 1892, which featured a blue and white quartered pattern. Since then, iterations of this iconic kit have featured throughout the decades, including the providing the inspiration for this year’s away jersey.
The Bottle Green and White colour palette was first seen on the 1991/92 away strip and was a notable theme of the 1995 away kit. Similar to the 2017/18 home strip, the new away kit sports a stylish pin stripe housed within a quarter design. The jersey features a debossed ‘125’ to the shoulder seam tape and is framed with a black collar. The kit pays homage to the club’s 125th anniversary, featuring the special 125th anniversary crest.
To commemorate the tragic events of Hillsborough, the 96 emblem, encased by the eternal flames sits at the nape of the neck.
“The design for this year’s away kit has a special place in Liverpool FC’s history as it recalls Liverpool FC’s first ever strip as it embarked on its 125 year journey. The New Balance design and tech teams have done a brilliant job in creating a kit that will be an instant classic not only amongst the fans but also the players.”
– Richard Wright, General Manager of New Balance Football.
Tested at Loughborough University’s world leading Sports Technology Institute, the kit features a unique combination of bonded vents and zonal mesh structures to provide advanced cooling and performance benefits. The kit incorporates moisture-activated laser cut vents in the under-arm regions that open in response to increased perspiration by the player. The shirt also includes an innovative cage-design with engineered zonal mesh structures to provide targeted air flow and a supportive fit.
The kit is completed by black shorts and white socks with a green horizontal stripe and black trim. To offer added support to the ankle, the socks have built in comfort zones and the footbed has been developed with polypropylene to alleviate excess moisture when the foot makes contact with the boot.
The goalkeeper kit has been engineered in line with the outfield players’ jerseys, sporting a mock vent and back jacquard cage system to compliment the outfield kit aesthetic. The black design with white crest, sponsor and NB branding, has a strong look, completed by the tonal three colour sleeve pattern.
“This kit looks classic – up to date, but with a nod to the past – it will be a reminder of the foundations this great club is built on every time we wear it. The whole team is really proud to be a part of this huge anniversary for the club, and we can’t wait to wear this kit next season.”
– James Milner, Liverpool FC Vice-Captain.
The full range of New Balance LFC Away kit products including the Away Elite Player Jersey and Away Replica Jersey are available at www.newbalance.com/football (US residents) and www.newbalance.co.uk/football (UK residents) and in New Balance stores worldwide from Saturday 3 June 2017.