Today New Balance officially revealed the new 2017/18 Liverpool FC Third kit. The shirt has been launched as part of the ‘Pure Liverpool FC’ campaign for the 2017/18 season celebrating the clubs 125th anniversary.
Continuing the theme of celebrating iconic periods from Liverpool FC’s 125 year history, the design inspiration for the third kit comes from the original wooden signage of the famous Kop stand. The 2017/18 third kit is Bold Citrus in color and is framed with a black collar and trims. The kit pays homage to the club’s 125th anniversary, introducing a special 125th anniversary crest.
To commemorate the tragic events of Hillsborough, the 96 emblem, encased by the eternal flames sits at the nape of the neck.
“This year’s campaign is all about celebrating what makes Liverpool FC the iconic club it is today and Spion Kop is certainly a key moment in the club’s 125 year history. The New Balance design team have done an excellent job in creating a strip that the fans and players can wear with pride.”
– Richard Wright, General Manager of New Balance Football.
Tested at Loughborough University’s world leading Sports Technology Institute, the kit features a unique combination of bonded vents and zonal mesh structures to provide advanced cooling and performance benefits. The kit incorporates moisture-activated laser cut vents in the under-arm regions that open in response to increased perspiration by the player. The shirt also includes an innovative cage-design with engineered zonal mesh structures to provide targeted air flow and a supportive fit.
The kit is completed by Bold Citrus shorts and Bold Citrus socks with a black trim. To offer added support to the ankle, the socks have built in comfort zones and the footbed has been developed with polypropylene to alleviate excess moisture when the foot makes contact with the boot.
The goalkeeper kit has been engineered in line with the outfield players’ jerseys, sporting a mock vent and back jacquard cage system to compliment the outfield kit aesthetic. The Toxic Green design with black crest, sponsor and NB branding has a strong look, completed by the tonal three color sleeve pattern.
“Scoring in front of the Kop is the best feeling in the world. It’s a special place for the whole LFC family so it’s brilliant to see a kit inspired by it. It definitely stands out, I like it and will be a nice reminder of the Kop every time we wear it.”
– Adam Lallana, Liverool FC player.
The full range of New Balance Third kit products including the Third Elite Player Jersey and Third Replica Jersey are available at www.newbalance.com/football (US residents) and www.newbalance.co.uk/football (UK residents) and in New Balance stores worldwide now.