New Balance has officially revealed a special edition of the Liverpool FC 2017/18 away jersey. The shirt has been launched as part of the ‘Pure Liverpool FC’ campaign for the 2017/18 season celebrating the Club’s 125th anniversary.
Inspired by Liverpool FC’s first ever strip worn 125 years ago in 1892, this special edition away kit incorporates the original light blue and white from the Club’s earliest shirt, updated with a quartered pin stripe repeat. The special edition jersey is in line with the design theme for LFC’s 2017/18 home and away shirts with the use of key iconic kit details from LFC’s rich history. In recognition of this date a limited run of only 1892 shirts will be made available worldwide, each embossed with the special 125th anniversary crest, a feature on all kits in the 2017/18 New Balance LFC kit collection.
“This is a really special anniversary for the club, and our team wanted to create a special shirt to mark this moment. The New Balance design team has taken the design inspiration of the 1892 kit whilst incorporating modern techniques and the latest in New Balance kit technology. We think the fans will love this shirt and will see it as a fitting way to celebrate such an important landmark for the club.”
– Richard Wright, General Manager of New Balance Football.
Tested at Loughborough University’s world leading Sports Technology Institute, the kit features a unique combination of bonded vents and zonal mesh structures to provide advanced cooling and performance benefits. The kit incorporates moisture-activated laser cut vents in the under-arm regions that open in response to increased perspiration by the player. The shirt also includes an innovative cage-design with engineered zonal mesh structures to provide targeted air flow and a supportive fit.
To commemorate the tragic events of Hillsborough, the 96 emblem, encased by the eternal flames, sits at the nape of the neck.
“It is an honour to be captain of Liverpool FC as it celebrates its 125th anniversary. When you play at Anfield, you are aware of the history that surrounds the Club and what it means to the fans both in Liverpool and around the world. This special edition kit is a fitting tribute to celebrate the clubs 125th anniversary and one that I am sure it will be really popular with the fans.”
– Jordan Henderson, Liverpool FC captain.
The special edition away kit will be available from 5th June from selected retailers worldwide and online at www.newbalance.com/football (US residents) and www.newbalance.co.uk/football (UK residents) and in New Balance stores worldwide now.